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Management: A Strong Team is a Strong Business

Joe Castle Founder & CEO

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Joe Castle has 12 Years experience in the Automobile Industry. He is Founder & CEO of SOCIALDEALER, CEO of Castle Automotive Group, AutoCare Warranty Corporation, and Castle Capital Management LLC. He has first-hand experience of how to double and triple car sales by use of digital marketing strategies in a dealership. As the auto industry has taken a 30% decrease, Castle has driven his dealership’s sales over 200% and gross profits over $5.2 million annually. Joe’s motivation is to drive the automobile business to the next level by designing and implementing digital marketing strategies that transform traditional dealers into revolutionary digital dealers. He has a B.A. in Business Management from Northwood University.

Phil Penton Partner & President

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Phil Penton, Partner and Chief Operating Officer, has had lifelong interests and involvement in the automotive industry. As a former business owner and Vice President, Phil specializes in revenue enhancement through the application of technology into the day to day processes of a startup enterprise. After forming and managing several successful small businesses, Phil went on to work with HomeNet Automotive, a top producing software company in the United States, as Vice President of Business Development, which sold to AutoTrader.com. As an executive, Phil worked daily with other business owners nationwide on how to better design, build, implement, and execute solid business plans that were built to drive revenue and profits using the same concepts and philosophies that are at the root of his own success.

Brian Fjeldsted Director of Corporate Development

Prior to SOCIALDEALER, Brian worked for more than 20 years at General Motors. He held many positions including: District, Area and Field Manager, Regional Marketing Manger, Product Marketing Manager, and National Advertising Manager. Brian brings a wealth of automotive perspective from his years of OEM and direct dealer contact experience. He has a B.S. in Management Systems from Kettering University and an M.B.A. from California State University.

Brent Albrecht Marketing Director

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Brent Albrecht has over 20 years experience in Internet Marketing and Advertising, and has his MBA in Marketing Management. He developed the first Internet department and website for Copley Chicago Newspapers & the Chicago Sun Times, and launched their Direct Marketing division. Brent developed key strategic online partnerships with Automotive partners (WWWheels and DriveChicago.com), Recruiting (ChicagoJobs.com) and retail verticals. Brent has launched and marketed web-based software solutions on both global and local levels. He also teaches Integrated Marketing Communications at Aurora University.

Dr. Sanju Abraham Application Director

Dr. Sanju Abraham serves as the Application Director for SOCIALDEALER. He joined SOCIALDEALER IN Dec 2011. He has over 17 years of hands-on development experience and 10+ years of enterprise level development. During this time he has held a number of leadership positions working as a senior developer, team lead, IS Manager, assistant director of information systems, a consultant, and systems architect. He earned both his PhD in Computer science and his MBA with emphasis on Technical Management in Corporate/Entrepreneurial Pursuits. He has held positions at Siemens, Sears, GE, IBM and The University of Chicago Hospitals.