Audience Monitoring Solutions For Dealerships | SOCIALDEALER

Welcome to the Future

Blind Spot Audience Monitoring for Dealerships

An Omni Channel Campaign that stays with the customer through their journey has a greater chance of closing a sale.

Your customer’s journey is now complete. No more guessing on who or when with on the lot customer data. Imagine the power of not only knowing every visitor on your lot, but also knowing if they visited your neighbor’s lot or independent service facility. If you were aware of the conditions of your planted seed, you could better plan for a more successful harvest.
 

No More John & Jane Doe!

  • amount of site and lot visitors you capture now2%
  • your customer data blind spot98%

We know your blind spots...

Do you?

Did you know?

78%

of tracked on lot consumers that purchase a vehicle, buy from another lot that we track them on

Based on a 18-month study of over 200,000,000 Pulse Records

Did you know?

78%

of consumers don’t give their name to associates when they visit a dealership

Based on a 18-month study of over 200,000,000 Pulse Records

Did you know?

3.78

Number of on lot dealer visits a consumer takes before they purchase a vehicle

Based on a 18-month study of over 200,000,000 Pulse Records

Did you know?

61%

of consumers initiate contact by walking into the dealership without prior contact

Based on a 18-month study of over 200,000,000 Pulse Records

 

Contact us to learn more!

Please fill out the quick form below and our expert team will schedule a time to walk you through a preview of this data with your store.

 

We track your visitors, your neighbors' visitors, and independent service facilities.

Data FAQs

Please email info@socialdealer.com if you don't see your question answered below.
1How does SOCIALDEALER have access to this data?
SOCIALDEALER has a preferred partnership with a leading-data provider that collects personal identifiable information of customers visiting dealership lots and independent service facilities through targeted location services. The data collected is in real-time and legally sourced through app permission sets and licensed by SOCIALDEALER.
2How do you use customer on the lot data for advertising?
We use this exclusive Blind Spot Audience Monitoring data to communicate the most relevant messaging to your shoppers uniquely in real-time through omni-channel marketing communications. Imagine your customers seeing an ad for the exact model they are interested in while on the lot or online shopping.
3Do you share personal identifiable information?
No. Our entire team understands the responsibility we have as professional marketers to protect all customer data and use appropriately. We are responsible data harvesters and take this opportunity very seriously as an organization.
4What is the difference between this technology and geofencing?
Geofencing is a frequently used data mining technique that targets dealership foot traffic within a 100-meter radius. The down-side to this outdated solution is that marketers end up targeting those driving by on close highways and it can capture visitors at local businesses instead of your dealership. As a result, this adds to waste in your marketing spend. Our Blind Spot Audience Monitoring uses a unique polygon technology, which targets shoppers geographically within 3 cubic feet. Polygon technology paints a more accurate picture of your true foot traffic in comparison to your competition.
5What does adding this data cost?
At SOCIALDEALER, we customize a Blind Spot Audience data package for every store. Because each store has different goals and foot traffic, we are able to provide this data solution on a cost per record basis. To view your custom audience data package, please fill out the form above or send note to info@socialdealer.com.
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