According to a Facebook Messaging Survey by Nielsen, 2 billion messages are sent between people and businesses on Messenger every month. And since 53% of people are more likely to shop with a business they can message directly, the expectation for businesses to be responsive in this medium is growing. Use these statistics to your store’s advantage and start running Messenger Ads to turn messaging conversations into vehicle sales!
Ensure that your dealership is on the road to success with these tips:
Set your campaign objective to Messages.
This will optimize your ads to be shown to people who are more likely to have a messenger conversation with your dealership.
Utilize the Messenger Inbox ad placement.
This will prompt people to respond to your dealership while they are already in the Messenger Inbox.
Be clear that your ad will open a conversation with your dealership in Messenger.
Set appropriate call-to-actions and images to set expectations for a conversation.
Configure Messenger to automatically greet people after they click on your ad.
Create a custom message to encourage customers to inquire about a vehicle or start a conversation with your dealership.
Check out our latest Messenger automotive success story