People discover, evaluate, and purchase new vehicles depending on many factors, and more than ever digital channels play a role in the path each consumer takes to eventually purchase.
Ask yourself these THREE questions:
Is my ad creative placed with both desktop and mobile shoppers in mind?
Am I targeting and utilizing creative that appeals to different age groups, genders, or where they are in the vehicle purchasing process?
Is there a seamless and convenient transition from your ads to your other online channels?
You can gain more insight as to the demographics and habits of your audience by utilizing Facebook Analytics and leverage that information in order to further refine your advertising strategy.
Facebook also provides additional information that shed light on how different people shop online for vehicles and how they interact with your business.
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