Facebook marketing is ever evolving and changing, which makes it an even more important strategy to address for our automotive clients. Here is a list of a few tips on how to develop, implement, and measure marketing for dealerships across Facebook.
Understand Your goals
Selling more cars is a key goal. How to move more metal begins with understanding the audience you want to reach. Having a plan and designing an ongoing strategy to reach your audience goes a long way in what KPIs will move the needle for a dealership.
Utilizing Ad Campaigns with an Organic Approach
Ad campaigns focus on new sales, service specials, and events are further complimented with responding and posting organic content across Facebook. This highlights your dealership as being responsive to your audience.
Responsive to Your Audience
From responding to reviews whether initially positive or negative, begins with intelligent messaging. Interacting with customers in the dealership and on social media provides a long-term customer to market and serve for years to come.
Knowing your audience + tailoring the right message + responding to your audience = metrics for Facebook advertising that drive more vehicle sales.