A year ago, everyone was going on about “what happens in Vegas, stays in Vegas.” This clever advertising line was meant as a reassurance to any tourists visiting the city had nothing to worry about when it came to the exploits of their hedonism being learned of by the outside world. While there was recently a significant lack of hedonism at Digital Dealer 2021, what happened in Vegas was a meeting of vendors, business owners and speakers, all of whom were eager to share with one another the methods of getting ahead in the business world.
The famous Mirage hotel is where the event in question was held, and much like the hotel’s namesake, the event proved to be an oasis for business owners. As we now exist in the age of digital marketing, having your brand reach the right demographics is more important, and somewhat easier, than ever. While business owners sometime have the reputation of being competitive and cutthroat, the city that never sleeps provided a platform for those with a great deal of experience to offer help, guidance, and build one another up. The camaraderie between everyone in attendance was very apparent.
Keynote speaker Julie DeTraglia, a member of Disney Media & Entertainment gave a very informative talk about marketing in an age where digital streaming has replaced television as the go-to form of entertainment and news for the masses. While marketing has evolved and upgraded over the years, the fundamental practices are still the same—creating content to reach a desired demographic in order to promote goods and services. The more things change, the more they stay the same.
The bulk of the business owners attending the Digital Dealer conference work in the automotive industry. As we’ve seen in recent years, the way people shop for a car has completely changed. The onset of the global pandemic in 2020 meant that many retailers had to adapt to a digital medium, and many have opted to remain there. One of the aspects being discussed over the course of a few days was the implantation of detailed vehicle history. This brought up a question from one attendee, who asks “who will own the data in the future?” As the automotive industry continues to become a digital marketplace, it appears there will be just as many questions as there are innovations.
For information on all upcoming Digital Dealer events, and how you can adapt to the newest changes in marketing, visit Socialdealer.com.