So, you want to drive traffic from not only Facebook, but also Instagram?
Is it as easy as dedicating budget to solely focus on Instagram to grow your audience? The short answer is no, but this #TipTuesday provides your store with some key points in implementing a strategy across Facebook to include Instagram.
Our first tip begins with evaluating if you have a presence on Instagram currently. Setting up an Instagram page for a dealership is more about promoting a lifestyle, showing the vehicles you sell, the services you provide, and most importantly the customers you serve. There is an organic and a paid component that is similar for search (SEO) and paid search (PPC).
Here are some additional helpful tips to help your dealership grow your presence across Facebook and specifically Instagram:
We have discussed previously posting consistently. 4-5 times a day to start if not a lot of engaged followers and then over time posting 1-2 times a day when your audience has shown the most engagement.
✅ Hot Tip - when sending out emails to a customer, consider putting a link to relevant content from across social media like Instagram posts.
Promote Post Content
Promoting feed posts that get the most engagement. Showing an event going on at the dealership, a community fundraiser, contests, and reflecting the lifestyle of your customers are examples of promoting the right content. This includes utilizing content created for Instagram Stories.
Before setting specific budget for ONLY Instagram, we recommend developing a three-point approach.
✅ Posting consistently
✅ Promoting a Paid Post Strategy
✅ Creating ads on a smaller scale to boost performance
Remember to keep in mind that Facebook and the algorithm will find where your audience is responding the most. If you are looking to find a younger audience, then creative like video on Instagram Stories is key. It is not enough to post content on your Instagram Feed in order to reach a younger demographic.
Learn more #TipTuesday everyday with SOCIALDEALER and we can help develop, implement, and grow your presence across all of Facebook, including Instagram.
Click here to check out more Instagram tips to get started here.
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