What is the recommended ad spend to get optimal results from my social advertising?
Optimal ad spend is determined based on your dealership's goals and initiatives.
I already invest heavily in my digital spend, should I rethink that strategy and put some towards social?
Social advertising should always be a component of your digital advertising strategy as it works in conjunction with additional digital efforts and can boost results across all advertising mediums.
How specific can your targeting get with Facebook?
Utilizing multiple data sources we have the ability to be highly targeted with Facebook ads.
Is social advertising more effective than traditional media?
Yes. Traditional media is very expensive and difficult to target those that are in market for a new vehicle and in YOUR market. It is also very difficult to track a campaign's performance through traditional verticals like TV and radio. Social Advertising, however allows us to get extremely targeted and can track every ad.