Your #SOCIALDOCTOR is here to remind you that variety is important in a balanced social advertising campaign.
Here's a few practical and simple tips to keep your ads engaging.
Creative ad fatigue can be kept at bay with the following quick fixes:
✅ Change the colors of the ad
Color is a powerful visual tool that has the ability to catch the eye and help convey messaging or indicate seasons and holidays. Changing the colors can help your ad be noticed when it was previously looked over.
✅ Test different headline variations
Headlines should be catchy but concise, especially if you have an offer or incentive for your audience to engage with your ads. If the headline is the main piece of text people scan over, think about what sentence or phrase may hook your target audience most effectively.
✅ Use a variety of different ad copy
Ad copy that is too standard or typical will be glossed over by your audience. Trying a variety of ad copy and changing it periodically will help you determine what is most effective. This can also help guide your audience through the buying cycle.
✅ Swap out images
Once your audience sees the same image enough, they will probably begin to pass right by it. Periodically changing the images keeps your ads fresh to the eye, and think about adding video or some sort of movement to your imagery which also increases interest.
✅ Use a new call to action
The call to action (CTA) is very important because it outlines and suggests how you would like your audience to engage with your ad. If your ad objective is to drive traffic or conversions then, a CTA of "Learn More" is probably too passive and vague. CTA(s) like "Shop Now" or "Get Offer" provide a more descriptive action for your audience.