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Social Tip
Create Meaningful Messages
Learn How to Make Your Direct Messaging More Personal
Messaging has become a major way that people communicate with friends and family. In the same way, more people are using messaging to communicate with businesses and are looking for an interaction that feels genuine and personal.
Getting Personal Tips:
Know your audience
When you know who your customers and potential customers are, you will automatically interact in a more natural and personal manner.✅ Use your business data points such as FAQ’s, demographics, and website to make sure your messaging strategy resonates with people.
✅ Use your employee interactions to help you understand the people that come to your dealership and incorporate that knowledge into your messaging communications.
✅Facebook Audience Insights can help create a better picture of your customers to craft messaging that is more personal.
Demonstrate your brand, business’ personality, and worth
People will engage in more meaningful conversations and be open to what you have to say when you demonstrate what sets your business and services apart from your competition.✅ If your business personality is fun and casual try using GIF’s and emojis in your conversations.
✅ When using automated responses make sure the language is natural and expresses the personality of your brand.
If you take the time to make messaging personal by knowing your audience and demonstrating your brand personality and worth, you will create more meaningful interactions when using messaging.
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