We get asked all the time, “How do I find #ROI on my ad spend utilizing Facebook ads?”
The answer is by uploading your sales data to Facebook as an Offline Conversion. This allows Facebook to discover from your list, not only the amount of sales that are attributed by Facebook, but also which Facebook Ads the sale is associated with.
Here is a quick checklist of what you will need:
✅ Do you have your monthly list of automotive sales or service appointments?
✅ Do you have the right format for the Excel *.csv file to be uploaded for offline conversions?
✅ Do you know the value of each sale or service in order to determine your #ROAS?