It is important now more than ever for your dealership to be active on social media.
While being home, your customers are frequently checking news updates and family/friends updates in their social feeds.They are attached to phones and devices throughout the day. It is not only important to keep your communication frequent on social media, but it is also important to monitor and control the content of your dealership’s posts. Social media is a powerful tool during times like these, however, it can also be detrimental to your brand if not used correctly.
This guide was produced with the intention of offering ideas and content best practices for dealerships to implement through social media during the evolving COVID-19 pandemic situation. This guide advises on what content to post and what not to post in the coming weeks. We even provide audience & messaging strategies for your social advertising that will really allow you to connect with your customers and keep your dealership's traffic steady!