You Think You Have The Perfect Audience, But Who Are You Really Reaching?
Take a second to sit back, relax, and refine your audiences with these quick targeting enhancers! It's easy to miss this small but powerful drop-down menu when creating an audience.
With this feature, you can choose whether to target:
A. Everyone in this location (default):
This option allows you to reach people whose home or most recent location is within the selected area. You might want to advertise large fairs or high-profile sporting events, for example, to everyone in a location.
B. People who live in this location:
This includes people whose home is within the selected area. You might want to advertise a local retail store, for example, to people who live in a location.
C. People recently in this location:
With this option, you are reaching people whose most recent location is within the selected area. You might want to advertise time sensitive sales, for example, to people recently in the location you choose.
D. People traveling in this location:
This includes people traveling in the selected area as determined by the device and connection information that we may collect who are more than 125 miles from their home location within their home country. You might want to advertise rental cars, for example, to people traveling in a location.