Coming this Summer!
A Social Podcast
"But, Does it Sell Cars" is an audio collaboration exploring social advertising results that will positively affect your dealership’s bottom line. Answering the question: Does social media actually help you sell more cars?
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The Episode Lineup:
The 5 Social Myths in Automotive
EPISODE ONE: We're combatting the misconceptions and false statements traveling around the automotive industry as it relates to social. Discover the truths about automotive social and learn where it's headed in the near future!
The Audience Shift
EPISODE TWO: Ever wonder how to keep your marketing efforts progressive with the times? Learn how to create new audiences for hyper-targeted campaigns through Facebook and more...
Show Me the Money!
EPISODE THREE: How much ad spend does it take to run a successful social campaign? We're talking about the money AND the ROI. Listen to successful social campaigns ran by dealerships and how much they spent! Learn how social advertising fits in with your overall digital spend.
Meet The Host!
John McAdams ("J'Mac")
John McAdams is a sought-after automotive digital strategist with more than 20 years of experience. John has held many positions of progressive growth in automotive retail including salesperson, General Sales Manager, Director of E-Commerce for a top 25 dealer group as well as a former General Manager of 5 rooftops responsible for over 400 employees. In addition to John’s vast automotive retail experience, he has been passionately helping dealers maximize and capitalize on digital operations to help them sell and service more cars... profitably! John is Google Adwords and Analytics Certified, a Microsoft Systems Certified Engineer, and he is very disciplined in many technology programs which he uses to help dealers with every day.Featuring...
Coleman Craddock-Willis
Coleman Craddock-Willis is a Partner Manager on the Facebook Automotive team based in Austin, TX. Coleman joined the Auto team in August of 2016 and has seen the progression of the Facebook automotive strategy from that time. His deep proficiency of the full funnel marketing strategy on social and importance of effective direct response automotive advertising has impacted the various Tier 3 agencies and dealers he works with across the country. Coleman’s focus continues to be scaling this strategy and spreading the power of Facebook & Instagram by representing Facebook at automotive conferences and working with Facebook’s internal team to build ad solutions for the automotive industry.