5 Convincing Reasons Your Dealership Should Be Running Ads on Snapchat
In the highly competitive automotive industry, staying ahead of the curve with your marketing strategies is crucial for attracting customers and boosting sales. While traditional advertising channels have their merits, exploring new avenues to reach younger, tech-savvy audiences is essential. One such platform gaining immense popularity is Snapchat. With its engaged user base and unique features, Snapchat presents exciting opportunities for automotive dealerships to connect with potential buyers. In this article, we will explore the top five reasons why your dealership should be running ads on Snapchat.
Reach a Younger, Car-Buying Demographic:
Snapchat is a hub for younger generations, particularly Millennials and Gen Z, who are becoming significant players in the car-buying market. Statistics show that Snapchat reaches over 90% of 13-24-year-olds and 75% of 13-34-year-olds in the United States. By advertising on Snapchat, your dealership can tap into this audience and establish a strong presence where your potential customers spend their time. It’s an opportunity to showcase your vehicles, promote special offers, and position your brand as a go-to choice among younger car buyers.
Engage Through Creative Ad Formats:
Snapchat’s innovative and interactive ad formats provide a dynamic platform for automotive dealerships to engage with their target audience. Snap Ads, which are full-screen video ads with a swipe-up option for more information, enable you to showcase your vehicles’ features and benefits in an immersive way. Sponsored Lenses, where users can try out virtual filters, present an opportunity to incorporate branded elements and allow potential customers to interact with your vehicles virtually. These creative ad formats captivate users’ attention and increase the chances of driving conversions. With the help of the SOCIALDEALER’s creative team to back your vision, there is nothing stopping you from becoming tip-of-the-spear in your local market.
Target Local and Nearby Audiences:
Snapchat’s geolocation targeting feature allows you to reach users in specific locations, making it an excellent tool for targeting local and nearby audiences. For car dealerships with physical locations, this feature is invaluable. You can tailor your ads to specific regions, promoting local events, showroom visits, or test-drive opportunities. By focusing your efforts on users in your vicinity, you can increase foot traffic to your dealership, generate qualified leads, and drive sales from interested buyers in your local market. Using these tools, and using SOCIALDEALER’s hyper-targeted data, there are no audiences that will be untapped!
Showcase Your Vehicle Inventory and Special Offers:
Snapchat’s visual nature provides an ideal platform for showcasing your vehicle inventory and highlighting special offers. You can leverage Snapchat Stories to create engaging content that showcases the features and benefits of different models, introduces your dealership team, and shares customer testimonials. The platform’s 24-hour disappearing content creates a sense of urgency and exclusivity, encouraging potential buyers to take immediate action. By promoting limited-time offers or exclusive discounts through Snapchat, you can incentivize users to visit your dealership or schedule a test drive, increasing the likelihood of converting leads into customers.
Track and Optimize Campaign Performance:
Using a combination of Snapchat and SOCIALDEALER’s “SKYLAB” robust analytics and reporting tools, you can track and measure your ad campaigns’ performance like never before! You can gain insights into reach, impressions, engagement, and even conversions, enabling you to make data-driven decisions to optimize your advertising strategy. Analyzing the results allows you to refine your targeting, tweak your creative elements, and allocate your advertising budget effectively. This level of measurability ensures that your dealership’s Snapchat ads are delivering a positive return on investment and helps you continuously improve your marketing efforts over time.
Incorporating Snapchat into your dealership’s advertising strategy can be a game-changer when it comes to reaching younger, tech-savvy car buyers. With its ability to engage car-buying demographics, creative ad formats, geolocation targeting, vehicle showcase opportunities, and robust analytics, Snapchat offers a unique platform to promote your inventory and drive conversions. Not sure where to start? Our expert team at SOCIALDEALER can help! Contact us today to request your FREE Social Health Check and learn how you can make SnapChat work for you.