You might be thinking that the TikTok platform is only useful for entertainment purposes without much application for small businesses and car dealerships. This couldn’t be farther from the truth. In fact, TikTok, a video-sharing app social media service, could become one of the most effective communication tools in your marketing arsenal.

Think of it this way. TikTok reaches over a billion users (more than both Pinterest AND Twitter together). You don’t think some of those active users fall into your target audience of car buyers?

Of course, they do. That’s why SOCIALDEALER wants you to learn more about this surprisingly powerful marketing channel; to take your social strategy to the next level.

For many reasons, TikTok is the preferred method for communicating your brand with the Gen Z demographic. They use it constantly. This is fast becoming the way creative-thinking auto dealers are connecting with customers.

How Does a Dealership Use TikTok for Marketing?

TikTok is a social media application for making videos. This means you need to have at least somebody at your dealership who enjoys producing content and demonstrating your vehicle inventory. Here are some pointers on how to acclimate yourself to TikTok:

  • Take some time to learn the app. Learn the TikTok language, including the way folks tend to speak on the platform.
  • Your advertising videos will reach people who will leave COMMENTS. Try to interact with your audience by responding to comments.
  • It only takes one video to “go viral.” Therefore, if you have something novel, hilarious, or genius you’ve been wanting to try, this could be your chance to skyrocket to fame in no time flat.
  • Tap into other trending videos and relate them to your content. Gen Z participants enjoy memes and will respond if you integrate them into your marketing somehow.

Since TikTok is a free platform, it’s almost a risk-free investment. You’ve probably learned to incorporate other social media like Facebook, Twitter, and Instagram onto your website, so this wouldn’t be a dramatically new undertaking. Give TikTok a chance, especially if you have a tech-savvy Gen Z employee who would want to make videos about cars, trucks, and SUVs.

SOCIALDEALER is at the tip of the spear of cutting-edge social media marketing and promotions. Our advertising runs at a 99% efficiency rating, we’re the most creative marketing approach around, and we promise to employ a data-driven way for you to connect with your perfect audience. If you would like to learn more about what we offer automotive dealerships, then call us any time at (703) 783-9518.